rhombus & co.
Social Media Postings
For social media posts, each week will have a specific color and theme for both Facebook and Instagram. In order to get the audience’s attention, we decided to have more interactive posts to help the brand to establish a relationship with the audience. Hence, we tend to have more questions, small activities or video posts on both social media platforms, Facebook and Instagram.
Week 1 - Introduction of Products
The theme for the first week is introducing the brand to the public and the color is brown as it is the color of the Earth. It gives comforting and nurturing kind of feelings which match with the brand. There are a total of three posts for the first theme. The first post focuses more on the tapir, the logo of the brand. The video shows how a tapir sounds like where a lot of people do not know. The second post is a small activity for the audience to play by screenshot the cap position. The third post will be introducing The Grand Hornbill series by showing that the tea also can have fizziness.
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Don't you find the tapir cute? Sadly, the number of tapir is decreasing. Especially the Malayan tapirs who are facing extinction due to deforestation in their natural habitat. We are teaming up with Malaysian Nature Society (MNS) to help conserve Malaysia's natural heritage. Check it out at our website! https://thetappingtapir.com/
#thetappingtapir #wonderfullydifferentbutfamiliar
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Can't go to the zoo and play with the tapir? Come, play with #TheTappingTapir. Try to pause the video when the tapir is at the right timing when the Tapir icon on the bottle cap is sitting upright. Share your pictures below and tag someone to take on the challenge! #thetappingtapir#tapthetapir #wonderfullydifferentbutfamiliar
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Who said tea couldn't be fizzy? Here's the 100% naturally brewed sparkling Rose Green tea to highlight your weekend. Drink sparkling ice tea, be the trend. #thetappingtapir #thegrandhornbill #sparklingtea #fizzy #natural #wonderfullydifferentbutfamiliar
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For the first week, we created four posts to introduce the brand and products. The first post is a gif of the Tapir walking into the frame and positioning itself on the logo, in a way, it’s to show that the brand is starting fresh with their social media postings. We also included a post that aims to differentiate The Tapping Tapir from other artificial beverages, so that consumers can see the difference between natural sodas and other sodas. The next two posts introduce the two series – The Tapping Tapir and The Grand Hornbill series, so we had group photos of the two product lines to inform our audience about the products the brand offers.
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Week 2 - The Tapir Talk Web Drama Series (FB) | Highlights of Product Ingredients (IG)
In order to hook the audience we decided to create a short web-drama series of 3 episodes for the second week. In the 3 episodes, it shows a girl having a hard time to make a decision. In her conversation, she describes the sparkling iced tea as a charming guy she just met and the traditional tea as her current boyfriend. Each episode will show the differences between The Grand Hornbill series and the traditional tea. The girl will only reveal that the “charming guy” she has been talking about is actually The Grand Hornbill sparkling ice tea in the last episode.
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The Tapir Talk Episode 3 <Decision Day> She has made her decision! The twist at the end of the episode tho... It certainly was the right choice! #thetappingtapir #thetapirtalk #episode3
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The Tapir Talk Episode 2 <Fake vs Real> She still can't make a decision. The old one makes her feel warm but it's fake. The new one, however, is cold like ice but the love is real. What would you do in this situation? Don't miss out on the ending and find out what's her decision tomorrow! #thetappingtapir #thetapirtalk #episode2
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The Tapir Talk Episode 1 <Old vs New> Oh no... all of a sudden she falls in love with a new one. Now, she doesn't know how to choose... How will you choose between the old one and the new one? Comment below to help her make up her mind! #thetappingtapir #thetapirtalk #episode1
For the second week, we wanted to highlight and emphasize the natural ingredients the products used, we chose two bottles from The Tapping Tapir series and one from The Grand Hornbill series. Using the beautiful contrast of colors, we made them consistent by having the same fruit placements for all three posts. The captions also aims to introduce the unique flavours from each of the products.
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Week 3 - Hari Raya Postings
Hari Raya is coming! Other than doing some festive posts to send out greetings to Malaysians, the posts also aim to remind the audience to enjoy The Tapping Tapir in order to have a different yet wonderful Hari Raya this year. The color for this week is green, hence majority of the colors used in the postings are green.
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This Aidilfitri, celebrate it with The Tapping Tapir and make it different. Which flavours do you think suit the mood best? #thetappingtapir #wonderfullydifferentbutfamiliar
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Happy Eid Mubarak to you all. It's a day to reflect, and it's a day to celebrate together! Share with us, how are you going to spend your day? #thetappingtapir
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Selamat Hari Raya Aidilfitri! May the joy of this festive season light up your life with love, peace and hope! Salam Aidilfitri. #thetappingtapir #hariraya2019 #wonderfullydifferentbutfamiliar
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Other than throwing away the bottles, you can do more. One of the beautiful ways is to decorate your house with simple steps. Follow the steps and light up your dining table tonight! #thetappingtapir #diy #wonderfullydifferenybutfamiliar
For Hari Raya week, we went for a green-based theme as it is a color that strongly represents the festive season. The message we wanted to communicate through these festive postings is to remind our followers to get The Tapping Tapir to celebrate Hari Raya with them. It’s great for guests and something that will make their celebration even more enjoyable.
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Week 4 - Products used in different occasions
Blue is the color theme for week 4. We created different scenarios to show how people can enjoy The Tapping Tapir at everywhere and anytime. Moreover, it’s Father’s Day so we decided to use tapir illustrations to send out wishes to all father figures in the world. The second post, we used the missing caps to indicate that the number of tapirs are decreasing. It is to raise awareness of the endangerment tapirs are facing currently and at the same time, enhance the image of The Tapping Tapir.
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The Tapping Tapir would like to wish everyone a Happy Father's Day! Take the time to spend your day with the Superman of your family.
#thetappingtapir #wonderfullydifferentbutfamiliar
#fathersday2019 #happyfathersday
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The number of tapir in Malaysia is decreasing due to an ongoing decline from loss of available habitat, fragmentation of remaining habitat and increasingly hunting pressure. There are currently less than 1500 tapirs in Malaysia. Save the tapirs before they fully disappear. Go to our website and find out more about how to conserve Malaysia's natural heritage with Malaysian Nature Society (MNS) #thetappingtapir
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What do you think would be the perfect accompaniment to a hot day by the pool? Something refreshing, fizzy and yet still natural like The Tapping Tapir series! Treat yourself to a bottle today at www.thetappingtapir.com.
Blue is used as the color-theme for the fourth week postings. Father’s day happens to fall on the same week, so we also created a father’s day post that shows the father and son bond between the Tapir and its baby Tapir. We wanted to show how The Tapping Tapir not only is great to serve during meals, but also great to be enjoyed by the pool under a hot sunny day.
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Week 5 - Countdown to Showcase
This week is to promote the BMC Degree Showcase event in order to encourage more people to attend the Showcase. During the showcase, we will provide some free sample testing, promotions and games to enhance the relationship with the consumers.
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We have been working with Taylor's University students for their final year project for almost two months. And this coming Tuesday is their showcase. Don't miss it if you would like to try our products, win vouchers and have some fun. Lock in the date to your calendar now!
#thetappingtapir #wonderfullydifferentbut familiar
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3 more days until the Taylor's University BMC Degree Showcase. Remember to come and enjoy some free samples, games and vouchers! For more information, you can go to https://www.facebook.com/BMC-Degree
-Showcase-2019-2248235478773833/
?ref=bookmarks. See you! #thetappingtapir #rhombus #taylors
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Yes, you can get a 10% off voucher during the upcoming event! Come and enjoy some games and win your voucher. Hurry, while stocks last. #thetappingtapir #rhombus #taylorsuniversity
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It's tomorrow! Are you guys ready? We can't wait to see you all. We have prepared so much for you to come and enjoy. See yall tomorrow Taylor's University Experimental Theatre. We will be there from 1pm to 6pm. See you tomorrow! #thetappingtapir #taylorsuniversity #rhombus
The first post of the week is to announce that the product has been awarded the A.A Taste Award badge, as requested specifically by our client. The other two posts are for countdowns to the days of the showcase to inform people that there’s a showcase at Taylor’s University which they must stop by to visit as we will be selling the sodas individually for the first time.
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Week 6 - Products being enjoyed at the showcase
Last but not least, the color theme for the last week is red. In this week, we have decided to use the pictures that were taken during the showcase. This is to help the brand establish a more trustworthy image by showing them how people actually enjoying The Tapping Tapir.
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Our best seller – Apple Vanilla. It immediately sold out during the BMC Degree Showcase! Have you gotten yours? Go to www.thetappingtapir.com and order it now
#thetappingtapir #wonderfullydifferentbutfamiliar
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One of the most exciting activities during the BMC Degree Showcase - Pin The Tail on the Tapir. Many people succeeded in the first try. Have you tried the game?
#thetappingtapir #wonderfullydifferentbutfamiliar
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Happiness is when you can share your love with your loved ones. What’s your definition of happiness?
#thetappingtapir #wonderfullydifferentbutfamiliar
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For the final week, we wanted to show how the BMC Degree Showcase went, so for the first post, it’s posted on the day of the showcase to tell everyone that’s it’s finally the day of the showcase. We also had two throwback posts to show people coming to the showcase and buying the sodas.
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