rhombus & co.
Target Audience
Target Audience
Demographic
Female
25-35 age
Kuala Lumpur, Selangor and Johor
Full time employee, mother
Income: Middle high range
Psychographic
Interested in zero waste movement
Prefer natural ingredients
Seek for convenience
Smartphone users
Own transports, public transports
Consumer Profile
Creative Strategy
Problem
People are hesitant to join the zero waste movement because they think it’s inconvenient even though they are interested.
Objective
To make LAVE republic help them to take their first step into the zero waste movement.
How
By encouraging the public to start their zero waste journey with LAVE republic’s products.
Campaign
#LiveLaveLife
Concept
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To encourage people to start zero waste life by using LAVE republic
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To emphasize on the benefits of LAVE republic products (Natural ingredients, Convenient to get, Reasonable price)
Moodboard
Media Recommendations
Budget Allocation
