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SWOT Analysis

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The Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis has been carried out as the base study for the advertising campaign on LAVE Republic. The four components in this analysis pertains to the internal and external environment factors that are surrounding the brand and its products.

Product Differentiation

Beneficial but Obscure Product Differentiation

LAVE republic’s products fall under the Beneficial but obscure product differentiation category as their products are eco-friendly, not tested on animals and are made with natural ingredients. However, all these points are not explicitly stated in their social media posts, which might lead potential customers to view the brand’s products as nothing special. LAVE republic will have to employ more campaigns that focus on these benefits in order to attract customers

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