rhombus & co.
BMC Degree Showcase
In order to increase the brand awareness and sales, we have decided to have some activities and promotions during the BMC Degree Showcase. On that day, there were games to increase the interactions between the customers and the brand. We prepared two mini games for people to play – Pin The Tail on the Tapir and Tap The Tapir. Also, we set up a small booth for people to try the samples of the drinks.
Voucher Design
Here are some executions we did to promote the event:
This voucher is designed to match the consistent style we have that’s applied across all of our executions, border frames, solid light colors with minimal illustrations. People can tear off the voucher along the dotted line and use it as a bookmark. The front of the voucher shows the code people can use to get a 10% off their purchase, the back shows the terms & conditions people have to read to use the voucher correctly. Finally, there’s a QR code that will direct the people straight to the website to start using the code.
Tent Card Design
Each different flavour from the series has individual tent cards that describes the product and the uniqueness of their flavours. The tent card is designed in a unique way to attract our target audience into picking it up to examine it. When they look at the main visual in the middle, they will go on to read the very short body copy that introduces the product. The body copy is very short, so when they read it within a few seconds and understand what the product is about, they will order it to try it out.
Brochure Design
The brochure is designed to inform potential consumers that have never heard of the brand of the products the brand offers. The brochure also includes information regarding the background of the brand, what makes their sodas unique and all of the social media links and website link for potential consumers to find out more information about the brand online.
It is designed in a direct approach, on first glance, people who picked up the brochure will see the colorful fruits that are hidden behind the silhouette of The Tapping Tapir bottle. It’s to let them instantly make connections between fruits and the product. Inside the brochure, we further explained why the company called their products ‘Natural Sodas’. A detailed description of the flavours of each product will be listed with pictures of each bottle to indicate that each drink is unique with their own real fruity flavours.
The front cover of the brochure also contained elements of the fizzy and sparkling effect, to inform our target market that this isn’t just a drink that’s made out of real fruits, it’s also made with sparkling water that makes it fizzy. Hence, it can also deliver the message our campaign ‘Wonderfully Different, but Familiar’ is trying to communicate with the target market.
Banner Design
This banner was used at the BMC Degree Showcase to inform our audience that there’s a special promotion going on at our booth. It’s designed with bright yellow and orange colors and a straightforward headline to attract people from afar to come forward to our booth. The headline – ‘BUY–PLAY–WIN’, tells our audience to buy at least 2 bottles in order to play our mini games to get a chance to win a 10% discount voucher. Like our other executions, we used the border frame style and the sparkling fizzy bubbles to decorate the banner.
