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Specific Target Audience

Primary Target Market

  • Age Group: 18 - 40 (Millennials)

  • Female and Male

  • Malaysian

  • Soda lover

  • Health conscious

  • Medium high income group

Secondary Target Market

Males that are aged between 24 to 35 that frequently visit cafe shops and bars for gathering.

Product Positioning

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Our client stands out from the others because unlike other brands that are made up of artificial flavours, The Tapping Tapir is produced using real flavours that’s extracted from real fruits and it’s less sugary as most of the sugar came from local fruits.

Competitors

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