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Consumer Make Up

  • Malaysian

  • Women aged 25 and above

  • Full Time Employee

  • Mother

  • Soap lover

  • Zero Waste members

  • Environmental Enthusiasts

Specific Target Audience

Primary Target Market

Women aged in between 25 to 35, who are working full time and living in urban areas like Kuala Lumpur, Selangor, and Johor.

Secondary Target Market

Female from Generation Z (aged between 18 to 24 years old). Nowadays, Generation Z has used the internet since a young age, thus they are more familiar with social media and shopping online. Also, research shows that nearly three-quarters of 15- to 20-year-olds would pay more for a sustainable product. Generation Z looks for environmental products.

Product Positioning

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Brand Voice

Friendly

Authentic

Brand Values

1. Support the Zero Waste Movement

2. Produce quality products that are zero waste and provide health benefits to consumers.

Competitors

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Malaysia brands

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International Brands

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