rhombus & co.
01/
To improve brand awareness and brand identity
02/
To increase the total number of followers of The Tapping Tapir on Facebook and Instagram by 10% within 2 months
03/
To increase the sales of The Tapping Tapir series and The Grand Hornbill series by RM 975. (RM 6.50 per bottle)
Advertising
Objectives
Target Audience
Demographic
Aged 18 - 40
Female and Male
Malaysian
Medium High Income
Psychographic
Health Conscious
Soda Lovers
Love to try new things
Party-goers
Consumer Profiles
Creative Strategy
Problem
People’s current perception of soda is that sodas are unhealthy and artificial.
Objective
To encourage people to try The Tapping Tapir without being held back by worries of health and diet.
How
By introducing a whole new definition of sodas - natural sodas made with natural ingredients (real fruit juices, spices and herbs).
Campaign
“Wonderfully Different, but Familiar”
Everyone knows and are familiar with what sodas are, but The Tapping Tapir is not your average soda.
Concept
- Introduce the USP of the products
- Reinforce the Malaysian aspect of the brand - local brand, ingredients locally sourced, iconic local flavours
Moodboard
Media Recommendations
Budget Allocation
