rhombus & co.
Short Term
I. Conversion
Let the brand to be known by people and convert them into new customers. Lave Republic will center its brand around being the first few brands in Malaysia that produce zero-waste products, so that environment enthusiasts who wants to start living a zero waste lifestyle will be more inclined to try it out as the brand associates itself with being eco-friendly and concern with environmental issues.
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II. Raise Brand Awareness
Using Instagram, Lave Republic wants to become a brand that’s well-known among the zero waste community and a brand that people will buy soap from whenever they want to shop for zero waste soap.
III. Website Traffic
Through Instagram, the brand will raise enough awareness and drive traffic to the official website so that people can get to know more about the details of the products offered by Lave Republic. This will drive sales and potentially increase return customers.
Long Term
I. Brand Reputation
Make the brand known as a local business that produces zero-waste hair and body care products that provide health benefits for the consumer. Let people associate attributes like “natural” and “eco-friendly” when they recall Lave Republic. To become an authentic brand that had earned the trust of the zero waste community to help save the environment.
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II. Name Recognition
Independent hair and body care businesses on Instagram are quite common, so in order for Lave Republic to stand out from them, the brand also wants to be recognised as the best zero-waste business within the personal care category in Malaysia.
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