rhombus & co.
Google Trends
Result shows public used terms like shampoo and soap more than others. It could also indicates that the public are more familiar with these two terms compared with terms like shampoo bar.
Conclusion: In order to promote LAVE republic’s product - Shampoo bar, campaign has to help public to familiarize the term and enhance knowledge on the benefits of shampoo bar.
Result shows that people in Selangor have searched the term shampoo bar and handmade soap.
​
Conclusion: The campaign can be focusing on area like Selangor.
Result shows the term have been increased used by Malaysian for the past 5 years.
Conclusion: Zero waste movement is slowly increasing in Malaysia.
Result shows the term zero waste malaysia has been used by Malaysian but the number is less than the term zero waste.
​
Conclusion: It is believe that Malaysian are still not aware the zero waste movement in Malaysia. Thus, it is important to enhance zero waste movement in Malaysia.
Result: Selangor, Kuala Lumpur and Johor are the three regions that searched for the term zero waste.
​
Conclusion: Enhance promotion in these three regions to increase brand awareness among people who are interested in zero waste.
Result shows the public have searched for the term laverepublic for the past 12 months. The highest point happened during 31th May to 6th April when LAVE republic launched their sponsored ads on Instagram.
​
Conclusion: Instagram sponsored ads able to get attention and drive traffic to official website. Thus, the campaign will continue focus on Instagram sponsored ads.
Result shows the term lave republic have been searched since 2017. The highest point happened during 3rd Feb to 9th Feb 2019.
​
Conclusion: It is believed the term has been highly searched because of the coming event: Valentine’s Day.
Sample of Current Advertising Methods
Instagram Sponsored Story Ads
Pros:
-
Able to reach target market
-
Drive traffic to website and official Instagram account
​
Cons:
-
Too wordy, target audience might skip without finish reading
-
Not creative enough to attract audience attention
Instagram Sponsored Ads
Pros:
-
Increase visibility
-
Able to reach target market
-
Less likely to annoy users
​
Cons:
-
Poor pictures will make user skip the ad easily
Collaboration with Conzerve.bj
Pros:
-
Able to reach target market(zero waste members)
-
Increase visibility and brand awareness
​
Cons:
-
Divert consumer attention
Market Survey
1. Zero Waste
Majority of the respondents (80%) have the intent to contribute to helping out with the environment. Accordingly, 60% of them are as well aware of the zero waste movement. However, despite the high percentages, more than half (52.5%) of the respondents have not purchased zero waste products.
By enquiring further, we were able to discover that the majority of the 52.5% who said no had never had the chance to come across any zero-waste products. This is an opportunity for LAVE republic to break into this percentage and introduce to them a viable option, which is their products.
Additionally, there are not of variety of zero-waste products available in the market. Both parties have also agreed that the prices for these products are expensive. As for LAVE republic, their products are affordable and varied in choices which shows that the brand has potential to establish a strong presence in the zero-waste market.
2. LAVE republic
Regarding the brand LAVE republic, we asked the 120 respondents if they have heard about the brand. A huge percentage of 94.3% said that they have not. This result highlights the fact that brand awareness for LAVE republic is something that has to be improved.
Out of the 5.7% that have heard about the brand, 42.9% (3 respondents) have tried their products. When asked what they liked about LAVE republic, majority of them stated that it was the benefits and quality of the products. These key points are important leverages that LAVE republic could focus on in order to attract customers.
As for the other party, we introduced them to the brand and listed out a few of their products. 61.9% of the 113 respondents said that they might try out LAVE republic's products. When further inquired about their reasoning, a few key points reoccurred among the statements.
1. What makes this different from other handmade and natural soap brands?
2. How does it relate to zero waste?
3. The packaging does not seem attractive and appealing .
4. The feed of the IG is not attractive as it is not aesthetic enough, and it does not have a unique identity. It looks just like another shop that sells handmade products.
These key points highlight the fact that information displayed on LAVE republic's social media feed is not enough to relay the intended image to customers. A stronger brand tone, identity as well as a stronger indication of the brand’s involvement in the zero-waste movement is needed in order to stand apart from other competitors.
3. Media
In regards to potential media platforms, 73.8% of the respondents stated that Facebook is an active site that is often associated with ads. However, for the campaign, LAVE republic is set on focusing on Instagram, which is the second highest site that was chosen by the respondents based on frequency of ads seen. Youtube, radio, billboards and prints are also popular candidates.